HBO Max
Brand Social TOV
As a lead copywriter for HBO Max social accounts during its launch year, I helped define their social TOV while building brand credibility through IP/fandom knowledge and memes/comedic posts. This one was an early favorite.
Memes
Consistently wrote and created memes that garnered positive sentiment among unique fandoms.
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I have written a truly outlandish number of memes in my career, I cannot overstate this.
Organic Social Content
Regularly produced content that resonated with niche fandoms, generating high engagement even with no visual assets.
War Rooms
Wrote for weekly “war room”-style engagement plays that focused on connecting directly to fans by giving personalized recommendations/responses. This one in particular, which required me to come up with a truly absurd number of unique “Batman villain” names tailored to specific pets, remains a career highlight.