https://portfolily.com/contact-flatiron daily 0.75 2023-04-26 https://portfolily.com/additional-writing daily 0.75 2022-11-28 https://portfolily.com/copywriting daily 1.0 2024-01-20 https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/504f9171-0467-4119-a096-a7efb1ea6dfe/image-asset.jpeg Copywriting - HBO Max https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/bfce69db-5783-4848-8310-5f21fd37a762/image-asset.jpeg Copywriting - Netflix https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/9c0b33af-22c6-4bf9-b7e9-ce59279e7649/image-asset.jpeg Copywriting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/278ff2c0-6cb8-4bbb-b93d-b5f435a316be/image-asset.jpeg Copywriting https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/ed2549a8-42ff-4c49-b584-aa65ebda24bc/image-asset.jpeg Copywriting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/993beb24-78fb-4e57-b6eb-4e091b659782/image-asset.jpeg Copywriting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/02e1acb3-5823-4bb2-a069-d0b827042c24/image-asset.png Copywriting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/4c873a1a-2d80-463e-b739-38ad536c5bc6/image-asset.jpeg Copywriting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://portfolily.com/hbo-max daily 0.75 2022-12-02 https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/cfaa2144-df8d-4fef-b027-e93ba4c0dde5/bubbline.jpg HBO Max - Organic Social Content Regularly produced content that resonated with niche fandoms, generating high engagement even with no visual assets. https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/39a38775-1054-4048-8550-ca70a2cb645a/hbo+max+2.jpg HBO Max - Brand Social TOV As a lead copywriter for HBO Max social accounts during its launch year, I helped define their social TOV while building brand credibility through IP/fandom knowledge and memes/comedic posts. This one was an early favorite. https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/f02dce1e-34b1-44bc-9c05-c174b5752bc9/HBO+Max+3.jpg HBO Max - War Rooms Wrote for weekly “war room”-style engagement plays that focused on connecting directly to fans by giving personalized recommendations/responses. This one in particular, which required me to come up with a truly absurd number of unique “Batman villain” names tailored to specific pets, remains a career highlight. https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/11bcf7f2-af18-4d14-8eb6-ca47094ab8a3/image-asset.jpeg HBO Max - Memes Consistently wrote and created memes that garnered positive sentiment among unique fandoms. … I have written a truly outlandish number of memes in my career, I cannot overstate this. https://portfolily.com/netflix daily 0.75 2022-12-01 https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/e13f37bd-d086-44ec-b265-07ab5c7308ee/btto+3.jpg Netflix - Back To The Outback Contributed writing to scripts for a call-in hotline read by Tim Minchin, as well as copy for a Twitter takeover of the Netflix Family handle to promote the film. https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/bf76cf46-d3f5-4fef-abbd-de0950fb778e/Nightbooks+2.jpg Netflix - Nightbooks Regularly concepted and contributed writing to talent-led assets to promote Netflix Kids and Family titles, such as this video to promote the release of Nightbooks. https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/a01153ce-40c0-40fb-9d78-54691b3a8ce6/netflix+1.jpg Netflix - Netflix Contributed writing and creative concepting for general promotional assets on Netflix handles. https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/59b55391-29de-49e2-8aff-31d2579a6f28/twentysomethings+1.jpg Netflix - Twentysomethings Helped concept a promotional giveaway to promote Netflix reality series Twentysomethings, including writing the initial concept submission prompt. https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/5c546346-b408-4402-86c2-7cd5b0aa4ce7/13+the+musical.jpg Netflix - 13: The Musical Wrote various organic social posts/memes/talent-led assets to promote 13: The Musical, but the simple gag in this video was easily my favorite of the bunch. https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/fffa8b76-9fde-4c9a-91ec-b3b595e436b1/image-asset.jpeg Netflix - Netflix Helped create Netflix’s “Family Movie Night” promotional branding, concepted assets, and wrote for campaigns to promote titles such as The Sea Beast, The Adam Project, Back To The Outback, Nightbooks, Wish Dragon, and more. https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/149ac5a0-cecc-425e-a284-32b8235312fc/would+you+rather.jpg Netflix - Wish Dragon Contributed writing to talent-led assets to promote Wish Dragon. https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/0b588cd4-7b6e-4bb0-8947-3362fe1dfb46/ada+twist+key+art.jpg Netflix - Ada Twist, Scientist! Wrote the tagline for this series, which was featured on key art, as well as several billboards that my grandmother was super proud of. https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/e92c72e5-dc6b-49e6-96a6-905c15ee1a7a/twentysomethings+2.jpg Netflix - Twentysomethings Scripted questions for a game created for the series. https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/5eb9e509-c495-4e6a-9f8c-97f904df995f/image-asset.jpeg Netflix - Netflix Regularly wrote post copy/headlines/tags for Netflix YouTube uploads (including this one with over 24m views, wow, dang!) https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/0d05b7d6-3314-44d8-ac05-a8c970fb3d43/wendell+1.jpg Netflix - Wendell & Wild Concepted early promotional material for the film, including a YouTube stream “Radio Beats to Chill/Summon Demons To” https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/ac32dbdd-9e2e-4fb6-a682-0aaaf9ed9c28/Adam+project+1.jpg Netflix - The Adam Project Regularly wrote family activity assets to promote the release of Netflix Kids and Family titles. https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/b5bfe48d-5536-42cb-9727-1893e036107c/Btto+2.jpg Netflix - Back To The Outback Identified IP-appropriate animal influencers and contributed post copy for their individual channels, which is to say: I am versatile enough to capture the social voice of a hedgehog. https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/d8dc0df3-ea8e-45b3-a17e-bd07c47267f2/image-asset.jpeg Netflix - Instant Dream Home Scripted assets and post copy for talent, capturing their social TOV. https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/4b3673f3-f8c6-49f5-91f6-84c25f35b128/wendell+2.jpg Netflix - Wendell & Wild Concepted and contributed writing for this asset to promote the film, featuring talent such as the inimitable James Hong. https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/ffc04e26-b78b-46a8-bf51-aaf13b71eb01/michelle.jpg Netflix - Ada Twist, Scientist! Contributed writing to copy that was posted by Michelle Obama. Neat! https://portfolily.com/martha-stewart daily 0.75 2022-12-02 https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/f2e101f3-b55b-4314-8d61-cd47fe1d394f/image-asset.jpeg Martha Stewart - TikTok Rebrand https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/205b68e5-fa4d-4e4f-8883-6c183789e4a4/image-asset.jpeg Martha Stewart - TikTok Rebrand https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/16c8c4df-20dc-4cd3-b59d-bc8489deb2ca/Martha+1.jpg Martha Stewart - TikTok Rebrand Scripted a series of assets to re-launch Martha Stewart’s TikTok account. That’s right, I’m just as comfortable tweeting about Mortal Kombat for Warner Brothers as I am scripting a tutorial for crafting pomander balls. That’s range. https://portfolily.com/hulu daily 0.75 2022-12-02 https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/f8bddb08-f2b2-4011-8a19-024392f2cf92/Huluween+1.jpg Hulu - Huluween Scripted lines for Tiffany “New York” Pollard for a video promoting Hulu’s seasonal “Huluween” campaign. https://portfolily.com/nickelodeon daily 0.75 2022-12-02 https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/51f369a0-c16a-4241-84da-a97f943747a6/The+Loud+House+Movie+2.jpg Nickelodeon - The Loud House Movie Identified IP-appropriate influencers and partnership concept to promote Nickelodeon’s The Loud House Movie. I also wrote memes and other organic social content to promote it, but this one had bagpipes, which I find cool and novel. https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/b065ddeb-b842-49cb-86a0-2e1fa3997845/image-asset.jpeg Nickelodeon - Nickelodeon Slime Cup Contributed writing to television and social ads promoting Nickelodeon’s golf tournament, which required learning enough about golf to confidently make many golf puns. https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/78661169-422d-474e-84c1-e3d5d802ef6e/kca+1.jpg Nickelodeon - Kids’ Choice Awards 2022 Contributed writing to the promotional campaign for the 2022 Nickelodeon Kids’ Choice Awards, including the tagline featured here. https://portfolily.com/warner-brothers daily 0.75 2022-12-02 https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/8c703c25-3961-452b-a527-5631ade2675c/image-asset.jpeg Warner Brothers - Watch Party Scripts Scripted Twitter watch parties across multiple accounts to promote Warner’s 2020-2021 theatrical/streaming film lineup https://portfolily.com/dc-comics daily 0.75 2022-12-02 https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/8284dd57-23ce-478b-8594-cfc2e8b1245a/image-asset.jpeg DC Comics - Watch Party Scripts Scripted Twitter watch parties to promote The Suicide Squad, Wonder Woman 1984, and Peacemaker. https://portfolily.com/macaulay-culkin daily 0.75 2022-12-02 https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/02241d28-cfa5-48c9-816b-96b2ab40eaa8/image-asset.png Macaulay Culkin - Organic Social While working for former child Macaulay Culkin, I wrote this tweet, which was admittedly an easy lay-up given the client. But Wikipedia tells me it’s the 13th most-liked tweet of all time, so I got one on the board, baby. https://portfolily.com/yellowjackets-season-2 daily 0.75 2023-04-26 https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/f874be5c-b6f9-4484-b0d2-841f598be9a2/website+1.jpg Yellowjackets Season 2 - 90s Website Wrote copy and concepted Easter Egg for in-universe microsite. https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/e9242070-d716-4472-bae2-924f73e30987/feedback+1.jpg Yellowjackets Season 2 - Community Management By leaning into the “darkness-with-a-wink” tone that defines the series, developed a social TOV that resonates with fans as a natural extension of the show itself. https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/ec5f7882-335b-45a6-92e7-b802d3d9b1fd/image-asset.jpeg Yellowjackets Season 2 - Community Management As the Community Manager for all Yellowjackets social handles through the Season 2 premiere, cultivated a sense of value for fans to engage with the account through clever copy, cryptic teases, and celebrations of the fandom. https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/aa904bac-e9e1-48bf-8532-058563bb8978/yellowjackets+2.jpg Yellowjackets Season 2 - Brand Social TOV As the lead copywriter for Yellowjackets social handles leading up to the Season 2 premiere, I redeveloped their brand TOV to create a voice that feels socially native without compromising any of the series’ subversive tone, edginess, or dark humor. https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/9ecb3d71-a9c8-4f90-8d48-0688d08954b9/image-asset.jpg Yellowjackets Season 2 - MTV Stunt Wrote in-asset and post copy for digital stunt featuring a digitally de-aged Kurt Loder doing an in-universe 90s MTV News segment on the Yellowjackets’ disappearance. https://images.squarespace-cdn.com/content/v1/5db070dc5426707c71b3becd/ef5423b2-f722-4021-be8d-4095ec8ec474/Reactive.jpg Yellowjackets Season 2 - Reactive Social Content Strategy for this campaign involved an always-on, reactive approach to concepting organic social content, which required active knowledge of what the Yellowjackets fandom was buzzing about day-to-day.