Yellowjackets Season 2
Brand Social TOV
As the lead copywriter for Yellowjackets social handles leading up to the Season 2 premiere, I redeveloped their brand TOV to create a voice that feels socially native without compromising any of the series’ subversive tone, edginess, or dark humor.
90s Website
Wrote copy and concepted Easter Egg for in-universe microsite.
Community Management
As the Community Manager for all Yellowjackets social handles through the Season 2 premiere, cultivated a sense of value for fans to engage with the account through clever copy, cryptic teases, and celebrations of the fandom.
MTV Stunt
Wrote in-asset and post copy for digital stunt featuring a digitally de-aged Kurt Loder doing an in-universe 90s MTV News segment on the Yellowjackets’ disappearance.
Community Management
By leaning into the “darkness-with-a-wink” tone that defines the series, developed a social TOV that resonates with fans as a natural extension of the show itself.
Reactive Social Content
Strategy for this campaign involved an always-on, reactive approach to concepting organic social content, which required active knowledge of what the Yellowjackets fandom was buzzing about day-to-day.